Evolving the visitor experience into an amazing interpretive experience begins with the stories that are told in the language of a visitors choice and shared using engaging audio, video and interactive storytelling. The right delivery method helps a visitor understand and appreciate that sense of place.
Key Content Elements
It’s not just text, audio, photos and video, it’s so much more that contributes to the modern day interpretive tour. Our team uses smartphone technology to enhance and deliver the content in unexpected ways.
A Visitor Experience That’s Simple to Navigate and Rich with Content
After being handed a guide visitors can interact as much or as little with the device as they desire. Key points around a venue can be enabled as content “hot-spots” where visitors will automatically be delivered stories as they walk into a space. The device presents the user with easy to navigate menu options as well as intuitive controls whilst playing content. Also, to make the experience even more engaging select menus can be accessed through an augmented reality interface. This will allow the user to point their device at an artefact, exhibit or the surrounding landscape and access more information.
Optimum Duration
Studies have shown that the optimum duration of content for encouraging discussion amongst visiting parties once the content has come to an end is between 30 and 60 seconds. Any longer than this and a visitor can feel isolated from their group. Where possible, primary content, that is content delivered in the base tour experience, should be delivered within this window.
Characters
Personality Matters
Some stories are fun, some educational, others technical and some share a respectful moment in history. Part of our strategic approach is to bring each story to life through the characters that share it. We find that personalities, such as subject matter experts, historical figures or age appropriate storytellers, greatly improves the engagement between a visitor and the handheld experience.
Audio, Photos + Text
Where appropriate, our tours use professionally produced audio, image galleries and specially crafted text to deliver an amazingly intuitive experience.
Video
The Stories Brought to Life
We live in a visually rich and interactive world and visitors have come to expect multi-media elements across a range of experiences. Where appropriate, stories can be shared using professionally produced videos, that can include characters, subject experts, spokespersons, re-enactments, and archive footage of historical events. Animation and illustration can also take visitors to places they might not be able to go.
Fly2
Imagine It - Visit it
Fly2 is a Sky and Landscape suite feature that allows a visitor to virtually fly to any point of interest on the horizon or beyond. Fly2 can take your visitor for a tour around the tallest peak on the horizon or to a town just beyond the lake. It can take you inside the church that sits below or drop you on the train heading out of town. Fly2 is also a great way to cross promote other venues that might be of interest to your visitors.
Languages
Add Them Now or Later
Stories are most powerful when experienced in the native language of a visitor. Our team can handle the translation of all content and navigation to almost any language. Once the media is translated, our {ZED1 Cloud Platform} allows for quick and inexpensive addition of languages to your tour.
Collections
For the Knowledge Seeker
Collections is a feature that allows the “knowledge seeker” to access extended levels of information about subjects...such as wildlife, flora, collections, artists, historical references, and more. Collections can link to new or existing databases that relate to your tour
Mobile Web
Connecting to
Existing Content
As an extension to Collections, MobileWeb can link to the content of mobile friendly web sites. This ensures existing knowledge is utilized and available for your tour.
Then & Now
Back in Time
When heritage is involved, many visitors would love to go back in time and see how buildings, artefacts and skylines used to look. Using our {VirtualView} module we have the ability to layer visual content allowing a visitor to take a current view and see what it looked like at various stages in the past.
Mapping
Where Am I?
How Do I Get There?
An on-guide venue map can assist your visitors in locating their current position and then guide them to areas of interest or need. A great solution for displaying floor plans, exhibits in rooms, a venue map, onsite facilities and more.
These content features are available in different variations on different Product suites. Not all tour implementations, handheld units or platforms allow for all the features listed above or the full functionality within those features.
The evolution of handheld interpretive content delivery is powered by Zolkc technology. Today, it's all about highly accurate location finding and the ability to automatically deliver stories to visitors as they walk round a site. It's an amazing user friendly experience.
Seemless indoor and outdoor location finding offered as four simple choices:
- Automatic - Using AccuLoc IO our tours can automatically deliver the right content, at the right time in precisely the right location, indoors and outdoors. It’s a user friendly, carefree experience.
- Permission - Using {AccuLoc IO} our tours can perform the same service as the Automatic process, but add the step of asking the visitor if they would like to enjoy the content now or later. Of course, despite the automation, the visitor always has control of the experience with the ability to pause or replay the content at any point in time.
- User Triggered - When offered choices, the visitor can simply touch the screen to play primary content or access extended content. The visitor simply chooses the content they want to enjoy and touches the screen to access it.
- Tour Leader Triggered - Tour Leader Control allows group leaders to take control of the main tour content, triggering core content on their group's devices as and when required, while still allowing group members to select additional content on their own.
- QR Codes - Using QR codes on signage the right story can be delivered to a vGuide or smartphone.
- Image Recognition - The ability to see artefacts and exhibits in context using the virtual reality of ViewCam AR.